Please Read this Privacy Policy very carefully. This Privacy Policy is made effective immediately by _______________(BEMELI , Bemeli, We, Us or Our).

1. General

a. BEMELI takes Your (You, Your or,User) privacy very seriously and exercises best efforts to protect Your private data/information. BEMELI endeavors to provide a secure and reliable environment for using its Platform and Services. Any private information collected by BEMELI from you will be used only in accordance with this Privacy Policy and the Terms and Conditions provided hereunder.
b. This Privacy Policy applies to BEMELI’s mobile, laptop, desktop and electronic instrument application software technology called BEMELI (Platform or BEMELI) and services offered by BEMELI in connection with the Platform (Services).
c. This Privacy Policy sets out the manner in which we collect, use, maintain and disclose information collected from the Users of mobile, laptop, desktop and electronic instrument application and/or Services connected with it.
d. You are advised to read the policy carefully and provide your consent only if you agree with the terms of the policy. By using or by registering your profile with the platform and/or by using services offered in connection with the platform, you are consenting to the use, collection, transfer, storage, disclosure and other uses of your information in the manner set out in this Privacy Policy. For the purpose of this policy, any reference to BEMELI shall include its affiliates, subsidiaries and sister concerns.
e. By updating, downloading, installing and/or continuing to access/use this Platform, You agree to be bound by any alteration, amendment, addition or modification to this Privacy Policy.
f. This Privacy Policy does not apply to the practices of third parties that BEMELI does not own, control, or manage including but not limited to any third-party websites, services, applications, or businesses (Third-Party Services). BEMELI does not take responsibility for the content or privacy policies of those Third-Party Services. BEMELI encourages You to carefully review the privacy policies of all Third-Party Services You access through the Platform.
g. This Privacy Policy is subject to the Platform’s Terms and Conditions Agreement.
h. If you do not agree to any of the provisions of this Privacy Policy, you may not download, install and/or use the platform and/or services. BEMELI may revise, alter, add, amend or modify this Privacy Policy at any time by updating this page.

2. Information Collected By BEMELI

a. We collect and process information you give us when you create an account and upload content to the Platform. This includes technical and behavioural information about your use of the Platform. We also collect information about you if you download the app and interact with the Platform without creating an account. BEMELI may collect information from Users at various stages from registration on the Platform by the Users to submission of content by the Users or while the User is accessing/using Services.
b. BEMELI may collect personal information that is capable of identifying you. This may include, but is not limited to the information submitted during download, installation and/or use/access of the Platform or in connection with access/use of services or features offered through the Platform or in connection with the Platform. Personal information collected may include Your name, image, mailing address, email address, phone number and demographic information such as gender, nationality, postcode and other personal information including but not limited to date, time or place of birth, location, interests, preferences, likes and dislikes, and usage information.
c. BEMELI collects personal information only if You submit such information to Us or provide access to such information by connecting to social networking sites through the Platform or Services (for example when You use the facilities or Services connected with the Platform or engage in certain Platform related activities including, but not limited to, becoming a member or signing up for an account or linking an account through a social network including, but not limited to Facebook, Twitter or Google Plus).
d. BEMELI may also collect personal information You may provide when corresponding with Us by email or phone, or to access/use any other interactive/non-interactive features of the Platform and/or Services.
e. You can always refuse to supply personal information; however, it may prevent You from using the Platform and/or certain features of the Platform and Services.
f. BEMELI may collect and store other information, which may or may not be personal information, whenever You use, access or interact with the Platform and/or use its Services. Such information may include the mobile or computer’s name, version, the type of device used, Your operating system and version, the unique ID of the mobile device, third-party apps or websites or services that referred You to this Platform, language preferences, location information, IP address, technical information, information about third-party apps including without limitation package name (which is same as the package ID on play store), package version, installation and/or uninstallation event information and other similar information about the User.
g. Based upon your explicit specific Consent, we may also collect additional information including but not limited to GPS, Phone memory, etc. Such information may be used to update your profile or its Content on the Platform.
h. You may not download, install and/or use the Platform if You do not wish to provide or share personal information and/or other information with BEMELI. By providing personal and other information to BEMELI, You agree to permit BEMELI to use the said information as provided in this Privacy Policy.

3. Usage of information

BEMELI may collect and use Your personal information and other information for business and/or non-commercial purposes. BEMELI may use the information for the following purposes:
i. Your email address and password may be used to identify You while logging into the Platform. BEMELI may use Your personal information to control Your access to the Platform as well as the use of the Platform and Services, to communicate with You, customize Your experience of using the Platform and and/or the content of any email newsletter or other material that BEMELI may send from time to time, and provide information that may be useful or interesting based on the content and personally identifiable information. Your email address may be used to send User information, administrative information, changes in account settings and any changes to the platform/services or updates on new policies of BEMELI. Apart from this, if You choose to opt-in to our mailing list, you will receive periodic emails that may relate to company news, related product or service information, etc. Your email address may also be used for responding to any of the inquiries, questions, and/or any other requests made by You. If at any time You want to unsubscribe from receiving future emails, BEMELI has included detailed unsubscribe instructions at the bottom of each email, or You may contact BEMELI via the Platform.
ii. BEMELI may further use the collected information to analyse the use of the Platform and/or Services, and the people visiting and using the Platform, for the purpose of improving the features of the Platform. BEMELI may use Your information to analyse Your use of the Platform for providing You customized content, advertisements and features. Information provided by You helps BEMELI in responding to Your customer service requests and support needs more efficiently.
iii. BEMELI may use information in the aggregate to understand how Users, as a group, are using the Platform and/or Services. BEMELI may use the personal information provided by the User to prevent or take action against activities that are, or may be, in breach of BEMELI’s Agreement and any applicable laws.
iv. BEMELI may use Your non-personal information like information regarding third-party apps, including without limitation, package name (which is same as the package id on play store), package version, installation and/or uninstallation event information for personalizing contents and Services based on Your interests. BEMELI may also use Your non-personal information for promoting content with respect to, or from other applications installed or used by You or for creating customized sharing options for You.
v. BEMELI may use Your information to analyse Your use of the Platform and Services and the people visiting and using the Platform and Services for improving the features of the Platform and Services. While accessing, using or installing the Platform and/or Services, Your Information may also be accessible to third parties whose SDKs (Software Development Kits) are included in the Platform. Such SDKs may include, but not be limited to Google ads, ___________________. These SDKs may use Your information for generic analytical, and other purposes.
vi. BEMELI may also use Your Information for market research purposes and may share Your information with its affiliated businesses that it controls (including BEMELI Innovation). BEMELI may also use Your information for targeted advertising, targeted content delivery, and other business purposes unless You specifically opt out of such uses.
vii. BEMELI may use Your personally identifiable and/or other information You submit while accessing/using the Platform and Services, providing feedback, making/submitting comments, providing inputs and/or interacting on the Platform and Services for improving User experience on the Platform and in connection with Services, to provide targeted content, advertising and Services, and for other business and/or non-commercial purposes.

4. Linking your social accounts to BEMELI

a. Our Services allow you to, upon your direction, link Your Facebook, Instagram, Whatsapp and YouTube account(s) with Your BEMELI account. This allows Users to find You more easily on other platforms via BEMELI and redirect them to Your social media account(s).
b. We only receive and store the limited information that Instagram or YouTube permits to be transferred (such as your name, username or channel name, public profile) and agreed by you when you first connect your account from such platforms with your BEMELI account. This information is stored solely for the purpose of displaying Your linked public profiles on our Platform and is not shared with any third-party apps, websites, or other services.
c. If you no longer want to link your Instagram or YouTube account with your BEMELI account, please tap the Instagram or YouTube icon in Your profile page and follow the instructions to remove the BEMELI app access permissions

5. Protections of User information

We take steps to ensure that your information is treated securely and in accordance with this policy. We do not accept any responsibility or liability for these policies. The Internet is not 100% secure. We cannot promise that your use of our websites, apps, or Services will be completely safe. Any transmission of Your information to our Services is at your own risk. We encourage you to use caution when using the Internet. We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy, including, for example, for legal compliance, dispute resolution, contract enforcement, backup, archival, and other internal operations purposes. This includes data You or others provide to us and data generated from your use of our Services. We also keep the information as otherwise required by law.
a. For the above purpose, BEMELI adopts appropriate data collection, storage, control and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of Your personal information, username, password, and data stored on the App. Specifically, BEMELI takes care of Your personal information by taking security measures such as password protection, and by monitoring security vulnerabilities at regular intervals and by taking remedial steps to prevent data breach and loss.
b. Personal information exchange between the Platform/Services and Users is protected by BEMELI using an SSL (Secure Socket Layer) secured communication channel. However, BEMELI cannot guarantee the security of any information obtained through unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of User information at any time. It is important for the User to prevent unauthorized access to his/her account and personal information by limiting access to his/her device.[SS2]

6. Control Over User Information

We want you to be in control of your personal information, in accordance with the terms of use:
a. Access, Correction, and Portability. You can access and edit your account information right on our Platform. Because your privacy is important to us, we will ask you to verify your identity. We may also reject your request to update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.
b. Revoking permissions. In most cases, if you let Us use your information, you can simply revoke your permission by intimating Us as per the due process for revocation laid down by Us.
c. Deletion. While We hope you’ll remain a lifelong BEMELI User, if for some reason you ever want to delete your account, just follow the steps provided here to learn how based on your social login. This includes data You or others provide to us and data generated from your use of our Services. We also keep information as otherwise required by law. We may also retain certain information in backup for a limited period of time or as required by law.

7. Sharing User Information

We work with our corporate group and selected third-party partners or business associates who help us provide, operate and improve our services. We also share your information with Cloud Service Providers, CDNs, ISPs, Technology Partners, content moderation services, measurement providers, advertisers, and analytics providers. Also, when and where required by law, we will share your information with law enforcement agencies or regulators, and with third parties pursuant to a legally binding court order. BEMELI reserves the right to transfer personal information of users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of BEMELI ’s assets to another party, and under such a circumstance, the provisions of this Privacy Policy will continue to apply unless You are notified otherwise.
a. BEMELI does not sell, trade, or rent Your personal information collected by BEMELI to third parties except as provided in this Policy. BEMELI may share generic aggregated demographic information not linked to any personal information, regarding visitors and users with BEMELI’s business partners, contractors, affiliates (including BEMELI Innovation) and advertisers.
b. BEMELI may be required by law or litigation to disclose personal information about the Users. BEMELI may also disclose information about the Users if BEMELI determines that for national security, law enforcement, or other issues of public importance that disclosure of information is necessary.
c. BEMELI may disclose information if it is necessary to enforce the applicable terms of use of the Platform and/or reasonably necessary to protect our rights and property or our officers, directors, shareholders, employees or agents.
d. BEMELI reserves the right to transfer personal information of Users to another party as a result of business partnership, contractual engagement, merger, acquisition, or sale of all or a portion of BEMELI’s assets to another party, and under such a circumstance, the provisions of this Privacy Policy will continue to apply unless You are notified otherwise.

8. Cookies

We may use cookies, for example, to keep track of your preferences and Account profile information, or to engage in certain retargeting activities that we feel will better enhance your User experience and the efficiency and effectiveness of the Platform and certain services and functionalities offered thereon. Cookies are also used to collect general usage and volume statistical information that does not include Personal Information. We may also use another company or third-party service to place cookies on your computer to collect non-personally identifiable information to compile aggregated statistics for us about Users of the Platform.
Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from websites or to remove cookies from your hard drive, but if you do so, you may not be able to access or use portions of the Platform, or certain offerings on the Platform may not function as intended or as well. Also, some browsers have DO NOT TRACK features that allow you to tell a website not to track you. These features are not all uniform. If you block cookies, certain features on the Platform may not work. If you block or reject cookies, not all of the tracking described herein will stop. Please note that certain options you select are browser- and device-specific.
a. Whenever You access the Platform and/or Services BEMELI may place cookies on Your hard drive for record-keeping purposes to enhance Your experience or sometimes to personalize Your experience. Cookies are small text files that are placed on Your computer’s hard drive by the Platform You visit. Cookies help BEMELI to identify information relating to Your activities and retain information relating to Your preferences and history on the Platform.
b. BEMELI and/or its service providers may use advertising cookies to deliver ads that are more relevant to You and Your interests unless You opt out of such advertisements.
c. You may choose to disable cookies by turning off cookie feature on the web browser. However, by disabling this feature, some parts of the Platform may not function properly. This may prevent You from taking full advantage of the Platform and Services.

9. Combining Information

BEMELI may combine Your personal and other information across the Platform and Services in order to provide offers, promotions and information that is most relevant to Your interests, likes and/or preferences. BEMELI may also combine information You share with BEMELI on the Platform and with respect to Services with information You have provided to third parties, who have been authorized by You to share the information with Us, for providing content, advertising, promotions, and offers, and for improving User experience on the Platform and Services. BEMELI may share Your information with third parties, who have Your information, and who are authorized to combine information.

10. Retention of your data by Bemeli

BEMELI will retain the personal information for the period necessary to provide You with the Service. In case, we do not need your information in order to provide the service to you, we will retain it only for so long as we have a legitimate business purpose in keeping such data. On occasions, where we are likely to keep this data for longer in accordance with our legal obligations or where it is necessary for the establishment, exercise or permitted by law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with You and provide the Services to you (for example, for as long as you keep using the Services)
- Whether there is a legal obligation to which We are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them)
- Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation or regulatory investigations
BEMELI will keep personal information of Users for only as long as is necessary for the purpose for which it was collected and as required by the law. At the end of that retention period, BEMELI may either delete the information, or anonymize it or pseudonymize it.

12. Changes and Updates to this Privacy Policy

We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the LAST UPDATED date at the top of this policy and posting the new Privacy Policy and providing any other notice required by applicable law. Your continued access to or use of the Platform after the date of the updated policy constitutes your acceptance of the updated policy. If you do not agree to the updated policy, you must stop accessing or using the Platform.
BEMELI may update and revise this Privacy Policy from time to time. The revised Privacy Policy will be posted here. You are encouraged to periodically check this page to stay informed about changes to this Privacy Policy. You hereby acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of the modifications. If you disagree with any of the changes to the Privacy Policy, you may refrain from using or accessing the Platform and Services. Your continued use of the Platform and/or Services following the posting of the revised Policy shall indicate Your acceptance and acknowledgement of the changes and You will be bound by the changed policy.

13. Notice and Grievance Redressal Mechanisms

Notice is specifically given that BEMELI is not responsible for the Content or advertisements accessible through the App. BEMELI reserves the right in its sole discretion to remove and/or disable access to Content claimed to infringe third-party rights and/or terminate the accounts of the Users of the Platform who may infringe upon intellectual property or other rights of BEMELI and/or other third-parties.

Grievance Redressal Mechanism

BEMELI has implemented the following mechanism for dealing with grievances: Grievances or concerns regarding violations of Terms and Conditions, Agreement, Privacy Policy, and Community Guidelines must be addressed to the Resident Grievance Officer through the process mentioned here.
- Self report on the App: You can also report content by using the report content feature within the app on any offending content.
- Email : In accordance with Information Technology Act 2000 and rules made there under, the contact detail of the Grievance Officer is provided below:
- Alternatively, by writing to us at
To A compliant or other issue faced by a user of our product may be submitted through email at the below address. The complaint should provide: (i) username of the relevant account holder (ii) specific content/video that is of concern and (iii) reason(s) for such a takedown request.
The complaint must contain such information as is necessary in order for BEMELI to dispose-off the complaint. All notices to BEMELI hereunder shall be in writing and shall be duly given if delivered personal or sent by registered mail, return receipt requested, or facsimile to the above Address or emailed
. This document is published in accordance with the provisions of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 that require publishing the rules and regulations, Privacy Policy and Terms for access or usage of the App.
I have read and understood the terms of this User Agreement and I hereby, out of my free will, unconditionally accept to be bound by the same.
If you have any grievances or concerns regarding this Privacy Policy, you may contact BEMELI’s Grievance Officer by email or mail. You may send your grievances to the email address (insert email address) with the subject Privacy Grievance. You may also contact the Grievance Officer at the above methods via email or writing letter